I’m Bada Kim.

Turning strategy into experience.

Work

Lotte On

Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.

Case Studies

Featured work between ©2022-26

Lotte On

Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.

Tabling

Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.

YG Buffz

Building a fandom-centric brand and platform experience that connects commerce, content, and community in one global ecosystem.

Work

Lotte On

Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.

Case Studies

Featured work between ©2022-26

Lotte On

Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.

Tabling

Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.

YG Buffz

Building a fandom-centric brand and platform experience that connects commerce, content, and community in one global ecosystem.

Scope

Bridging business strategy, brand identity, and digital experiences.

Bridging business strategy, brand identity, and digital experiences.

Bridging business strategy, brand identity, and digital experiences.

Brand Stratgy

Brand Stratgy

Brand Stratgy

Defining brand direction and positioning.

Defining brand direction and positioning.

Defining brand direction and positioning.

Brand Experience

Brand Experience

Brand Experience

Designing meaningful brand experiences.

Designing meaningful brand experiences.

Designing meaningful brand experiences.

Visual Identity

Visual Identity

Visual Identity

Building distinctive visual identities.

Building distinctive visual identities.

Building distinctive visual identities.

UI/UX Design

UI/UX Design

UI/UX Design

Creating intuitive digital experiences.

Creating intuitive digital experiences.

Creating intuitive digital experiences.

Design Systems

Design Systems

Design Systems

Building consistent design systems.

Building consistent design systems.

Building consistent design systems.

About

I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.

I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.

I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.

Bada Kim is the most collaborative designer Ive ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. Designers like Bada are uniquely equipped to lead and adapt in the AI era.

Bada Kim is the most collaborative designer Ive ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. Designers like Bada are uniquely equipped to lead and adapt in the AI era.

woman in black long sleeve shirt sitting on white couch

Dong-hyun Kim

Dong-hyun Kim

CEO of Siriai

CEO of Siriai

Contact

Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

Contact

Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

Contact