
I’m Bada Kim.
Turning strategy into experience.
Work
Lotte On
Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.
Lotte On
Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.
Tabling
Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.
Work
Lotte On
Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.
Case Studies
Featured work between ©2022-26
Lotte On
Redefining Lotte ON’s brand identity and app experience to create a more seamless and intuitive digital shopping experience.
Tabling
Redefining Tabling’s brand identity and app experience by turning waiting into a more engaging and intuitive experience.
Scope
Bridging business strategy, brand identity, and digital experiences.
Bridging business strategy, brand identity, and digital experiences.
Bridging business strategy, brand identity, and digital experiences.
Brand Stratgy
Brand Stratgy
Brand Stratgy
Defining brand direction and positioning.
Defining brand direction and positioning.
Defining brand direction and positioning.
Brand Experience
Brand Experience
Brand Experience
Designing meaningful brand experiences.
Designing meaningful brand experiences.
Designing meaningful brand experiences.
Visual Identity
Visual Identity
Visual Identity
Building distinctive visual identities.
Building distinctive visual identities.
Building distinctive visual identities.
UI/UX Design
UI/UX Design
UI/UX Design
Creating intuitive digital experiences.
Creating intuitive digital experiences.
Creating intuitive digital experiences.
Design Systems
Design Systems
Design Systems
Building consistent design systems.
Building consistent design systems.
Building consistent design systems.
About
I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.
I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.
I’m Bada Kim, a multidisciplinary designer weaving brand stories into impactful user experiences.
“Bada Kim is the most collaborative designer I’ve ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. — Designers like Bada are uniquely equipped to lead and adapt in the AI era.”
“Bada Kim is the most collaborative designer I’ve ever met. From aligning on brand goals to navigating strategic directions, the communication was highly satisfying. — Designers like Bada are uniquely equipped to lead and adapt in the AI era.”

Dong-hyun Kim
Dong-hyun Kim
CEO of Siriai
CEO of Siriai
Contact
Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

Contact
Ifyouarelookingforapartnerwhounderstandsbusinessandtranslatesitintobothbrandingandproduct,let’sconnect.

Contact




